Frame #89 Nov/Dec 2012 - Frame #95 Nov/Dec 2013
       
     
Mediated Bodies*
       
     
Design Debate | Frame Magazine
       
     
 Frame Magazine #100 (Sep/Oct 2014)
       
     
FRAME Magazine_ARTICLE.jpg
       
     
Studies in Material Thinking Journal | Volume 15
       
     
Frame #120 Jan/Feb 2018 - Frame #125 Nov/Dec 2018
       
     
FRAME-ANALYSIS-#3-02_web.jpg
       
     
Frame #100 Sept/Oct 2014 - Frame #105 Sept/Oct 2015
       
     
Frame #89 Nov/Dec 2012 - Frame #95 Nov/Dec 2013
       
     
Frame #89 Nov/Dec 2012 - Frame #95 Nov/Dec 2013

Mediated Bodies* investigates systems of design as they relate to representations of gender and identity. It considers how design presents conservative systems of gender representation through the vehicle of the media. The media is interpreted through its production of material artefacts, namely that of the magazine—which is seen to contribute to the establishment and reinforcing of gender norms, on a conceptual level, through the imagery it reproduces.

These media narratives are analysed through one specific case study—the aim being to analyse gendered meanings inherent in specific representations and explore the condition of the ‘mediated body’ in design: in other words, the body as it is captured, effected and transformed by the vehicle of the media. The study focuses on representations of the body found in seven consecutive issues of Frame Magazine (numbers 89-95). The findings of the study are seen to initiate a shift in behaviour by the magazine on account of the feedback provided, leading to a change in the production of gendered material from this source. Therefore, it could be claimed that this study has exercised an influence over the concepts of gender materialised by the magazine.

Mediated Bodies*
       
     
Mediated Bodies*

Gendered Representation (binary) 80% - 20%

Original context: Design Diva, Frame Magazine, #89 (Nov/Dec 2012), p. 154. Photo: Fernando Guerra. Subject: Guta Moura Guedes.

Original Context: Grande Dame of Curation, Frame Magazine, #93 (July/Aug 2013), p. 181. Photo: Filippo Bamberghi. Subjects: Rossana Orlandi & Maurizio Cattelan.

Design Debate | Frame Magazine
       
     
Design Debate | Frame Magazine

with Frame Magazine editor Enya Moore

The Frame Magazine Analysis was presented to the editors of the magazine and sparked a public dialogue, which was held, in the form of a design debate between the editors and myself. In this way, the research became performative and active while creating a space for dialogue and an opportunity for collaboration.

 Frame Magazine #100 (Sep/Oct 2014)
       
     

Frame Magazine #100 (Sep/Oct 2014)

FRAME Magazine_ARTICLE.jpg
       
     
Studies in Material Thinking Journal | Volume 15
       
     
Studies in Material Thinking Journal | Volume 15

Download: DE_SIGN: Revealing the Condition of the Mediated Body

SMT is a research communication platform

Studies in Material Thinking is a peer-reviewed international journal reporting on the work of artists, designers and writers.

www.materialthinking.org

Frame #120 Jan/Feb 2018 - Frame #125 Nov/Dec 2018
       
     
Frame #120 Jan/Feb 2018 - Frame #125 Nov/Dec 2018

Gendered Representation (binary) 67% - 33%

FRAME-ANALYSIS-#3-02_web.jpg
       
     
Frame #100 Sept/Oct 2014 - Frame #105 Sept/Oct 2015
       
     
Frame #100 Sept/Oct 2014 - Frame #105 Sept/Oct 2015

Gendered Representation (binary) 64% - 36%